The Innovation Pavilion by Sweden

The Innovation Pavilion by Sweden is an annual initiative by Global Pharma Consulting at Arab Health. Showcasing Sweden’s world-class range of skills and innovation in the health care and Life Science sector, this unique B2B networking concept has been conceptualized for companies wanting to enter the MENA region and partner with consultants who understand what it takes to do business in this environment. Participants gain extensive exposure within a country-specific pavilion at Arab Health, the biggest healthcare exhibition in the MENA region.

Background to the concept

In 2017, Global Pharma Consulting was the first private consultancy to host a country-specific pavilion at Arab Health. The Anglo Nordic Pavilion was highly successful and facilitated a significant number of introductions for its participants which have led to many new Swedish / MENA collaborations. In 2018, the pavilion changed its name to The Innovation Pavilion by Sweden and doubled in size due to the high demand for space. Aside from the space, participants get access to great networking events and pre-arranged meetings with industry thought leaders. This, combined with attendance by Swedish and regional health officials, has seen The Innovation Pavilion by Sweden raise the standard for effective, relevant Swedish business networking in this region’s rapidly expanding Life Science sector.

Learn more about The Innovation Pavilion by Sweden

Brochure download: full event brochure (PDF)

Media: Nordic Life Science News The Innovation Pavilion by Sweden at Arab Health 2019 

The Innovation Pavilion by Sweden: 2019 participants
  • Bactiguard
  • Blomdahl
  • BraineHealth AB
  • Breas Medical AB
  • The Choice Foundation
  • Diaverum
  • Fillauer
  • GHP Specialty Care
  • Innovative Health Sweden
  • ITAB Pharmacy Concept AB
  • LifeClean International AB
  • Mercodia
  • Noomi
  • Obstecare AB
  • Scandinavian Healthcare Alliance
  • Sectra
  • Senzime
  • Silentia AB
  • SOBI
  • Sonesta AB
  • Swedeheart
The Innovation Pavilion by Sweden 2019: sectors represented
  • Infection prevention and disinfectants
  • Robotics and medical engineering development
  • Safe medical ear piercing and jewellery
  • Pharmaceuticals development
  • Rare disease treatment
  • Ventilation solutions
  • Treatments to counteract the effects of traditional medicine
  • Virtual doctors
  • High quality immunoassay kits
  • Patient monitoring systems
  • Patient positioning equipment
  • Student health education
  • Hygienic privacy screens
  • Renal care
  • Export consultants
  • Orthotics and prosthetics
  • Remote care technologies
  • Obstetrics
  • Swedish world-famous know-how in building quality registries
  • Sweden’s Standards Institute
  • Hospital management
  • Digital pharmacies
  • Life Science consultants for MENA and Nordic regions
VIPs and Guests of Honour

The high level support from government and authorities from Sweden, the UAE and other MENA countries event demonstrates the relevancy of the pavilion’s objectives.

  • Mr Niclas Jacobson, Dep. Director General, Swedish Ministry of Health
  • H.E. Mr Henrik Landerholm, Ambassador of Sweden to the UAE
  • H.E. Ms Ewa Polano, Ambassador of Sweden to the State of Qatar
  • Ms Mikaela Annerling Swahn, Regional Director, Africa & Middle East, Swecare Foundation
  • Ms Ewa Björling, Former Minister of Trade for Sweden
  • H.E Dr Maryam Matar, Chairperson, UAE Genetic Disease Association (GDA)
  • Anders Lonnberg, Commissioner-General of the Committee for Sweden’s participation at Expo 2020 Dubai
VIPs with Noomi

A warm thank you to all our guests of honour and visitors for taking time out of your busy schedules to add value to our initiative and for sharing your valuable insight into the region. It was such a pleasure to spend time with you all.

Special visits

We were honoured by the high-level visits to The Innovation Pavilion by Sweden by key authorities, including

  • H.E. Dr. Abdul Rahman Al Owais, Minister of Health & Prevention,

United Arab Emirates

  • H.E. Dr. Hussain Abdulrahman Al Rand, Assistant Undersecretary ,

(Health Centers and Clinic and Public Health)

  • H.E Humaid Al Qutami,

Chairman of Dubai Health Authority

  • H.E. Sheikh Abdulla Bin Mohammed Al Hamed,

Chairman of the Department of Health in Abu Dhabi

  • Mr Hamed Ali Al Hashimi,

Director ERM & Corporate Performance at the Department of Health in Abu Dhabi

  • Mr. Ali Mohamed Al Ali,

Department Manager Information Technology Services at the Department of Health in Abu Dhabi

Workshops and seminars hosted at the pavilion

The workshops and seminars throughout the week gave participants a chance to discuss a range of topics relevant to entering the region and to interact with some of the government representatives and other authorities that can assist in many areas of Swedish / MENA growth strategies.

Business opportunities in Qatar seminar

Hosted by H.E. Ms. Polano, Swedish Ambassador to the state of Qatar

The internationalization of Swedish life science

Hosted by Mikaela Annerling Swahn from the Swecare Foundation and Mr Niclas Jacobson, Swedish Ministry of Health.

Financing Swedish export deals

Hosted by Jan Grigo and Ellen Hoffner of EKN, the Swedish Export and Credit Agency

The impact of standardization on the export of Swedish Medtech/E health products

Hosted by Joel Jonsson and Dan Nilsson from SIS (the Swedish Standards Institute)

2019 Highlights and feedback