The Innovation Pavilion by Sweden 2019

Event information and registration

January 28 – 31 2019. Dubai. 

Global Pharma Consulting invites Swedish Life Science companies to participate in The Innovation Pavilion by Sweden at Arab Health 2019.

Global Pharma Consulting is pleased to announce that, after another landmark event in 2018, we return to Arab Health in 2019 with The Innovation Pavilion by Sweden, the dedicated networking space for Swedish innovators from the Life Science, health care and related medical sectors looking to enter and expand their footprint in the Middle East.

This has become one of the most highly anticipated events on Sweden’s Life Science and health care calendar and in 2019, with bigger floor space, new digital-rich features for participants and flexible packages with value-adds, The Innovation Pavilion by Sweden is set to raise the standard once again and we’d love you to experience this journey with us. By participating you are partnering with skilled Life Science consultants who understand exactly what it takes to do business in this environment and are consistently optimizing opportunities and networks that will raise your visibility and attract the right level of engagement with the right people.

Importantly, in 2019 The Innovation Pavilion by Sweden will be the only country pavilion representing Sweden at Arab Health, the biggest healthcare exhibition in the MENA region which, in 2018, drew an incredible 4176 exhibitors and over 78 500 visitors.

Once again, the agenda will include workshops with experts and health officials from Sweden and the MENA region. There are also chances to engage with VIPs and participants can schedule pre-arranged meetings with industry thought leaders. But book early as space is limited!

If you are serious about meeting the real decision makers from the GCC countries, your participation in The Innovation Pavilion by Sweden will be one of the most strategic moves you will make in 2019.

The history of The Innovation Pavilion by Sweden

In 2017, Global Pharma Consulting took a leap of faith and was the first private consultancy to host a country-specific pavilion at Arab Health. That first year it was called The Anglo Nordic Pavilion, changing its name to The Innovation Pavilion by Sweden in 2018, reflecting the primary objective which is to showcase Sweden’s vast innovation in the global Life Science context. In just two years the significant number of introductions and relationships created on the pavilion have led to numerous new Swedish / MENA collaborations. This year we have been handed the national ‘baton’ and will be the sole representative for Sweden. Not only is this is a great honor but it affirms the relevance of what we do at Arab Health.

The Innovation Pavilion by Sweden
Benefits of being a part of The Innovation Pavilion by Sweden
  • Targeted exposure to potential partners from the health care sectors in the region, in particular GCC countries
  • Relevant B2B interactions that enable you to grow your presence in the MENA / GCC region
  • A unique chance to interact with representatives in the healthcare sector in UAE / GCC
  • Great social events and you are sure to enjoy some impromptu debates and informal workshops between VIPs, participants and visitors
  • Access to Global Pharma Consulting’s marketing and media expertise to further raise your company’s profile
  • A choice of packages and additional options, allowing you to align your participation to your strategy and budget

The global context

Swedish exports of medical and pharmaceutical products to the MENA region grew by approx. 22% between 2016 and 2017. Several GCC countries, as part of their Vision 2030, are seeking to raise the quality, accessibility and effectiveness of their medical care and related infrastructure. This translates into vast opportunities in many areas. Lifestyle diseases and e-health are just two critical focus areas in which Sweden can assist with expertise. The Innovation Pavilion by Sweden is strategically aligned to the MENA / GCC region’s health care targets so take advantage of Global Pharma Consulting’s insight and use this event to fast track your MENA / GCC export strategy.

The packages

Based on feedback from our participants and aligning to their overall objectives of being a part of the pavilion, we have refreshed all our packages for 2019. There is still a lot of flexibility within each option, allowing you to tailor-make your exhibition space and level of visibility. For unique or custom exhibition requirements, it is best to start planning as early as possible.


– One-page company profile / organisation presentation in our printed and / or digital brochure
– Logo visibility in several places on the pavilion
– Invitation to activities, seminars, workshops
– Invitation to a Nordic Networking Reception
– Support from our receptionist team and dedicated consultants

This package is suitable for authorities and other organisations without any products to exhibit. This option has a limited number of participants with a maximum of one representative from each organisation. Please note that there is no dedicated space / physical stand included in this package.

Basic Plus

The same features as the Basic package, with the addition of:

– A small / shared mini-stand with small logo visibility
– Access to small storage space (for a handbag, laptop etc)
– One chair and a maximum of one representative
– Brand exposure through Global Pharma Consulting’s extensive and well-known pre-event marketing activities
– Social media coverage
– Company profiling within the Media Pack, supplied to Nordic and MENA media representatives

This package is suitable for start-ups with limited budgets and / or companies that don’t require a large floor space.

Please note that this option will provide less visibility on the stand compared to the other options below.


The same features as the Basic package with the addition of:
– A normal stand with table, storage, a brochure holder
– Visibility through posters and logos / branding in your space
– Maximum two chairs and two representatives
– Booster options – add TV/video, a custom designed poster etc
– Brand exposure through Global Pharma Consulting’s extensive and well-known pre-event marketing activities
– Social media coverage
– Company profiling within the Media Pack, supplied to Nordic and MENA media representatives

This option is still cost effective but gives the exhibitor greater visibility on a premium / high traffic area on the pavilion. Great for companies with products that can be displayed on a smaller table.

Tailor-made Space

The same features as the Basic package with the addition of:
– Space of around 9 sqm or around 12 sqm
– Tailor-made design of the stand
– A maximum of four participants
– Logo and custom poster visibility aligned to participant needs
– Brand exposure through Global Pharma Consulting’s extensive and well-known pre-event marketing activities
– Social media coverage
– Company profiling within the Media Pack, supplied to Nordic and MENA media representatives

This package is suitable for companies that require a space to display bigger products and / or need a tailor-made design.

For package pricing, please contact us on

Caroline Danielson from Renapharma chats to media
Camanio Care

Registration information

Book your package

Once you have decided on your package and any additional items, please email and we will send you the paperwork to sign to secure your space.  

In your email, please indicate your package choice and full company details for invoicing purposes. Please book early as this space sells fast. 

If you have any questions on the packages, you are welcome to call us on +46 (0)8 408 0 4880. 

Travel information

  • Our accommodation partner is Sofitel Downtown Dubai, just 10 -15 minutes from the exhibition venue. We can assist you with bookings at Sofitel Downton as needed.
  • Car rentals are easily available at Dubai airport but you should book in advance if you can. Metro and taxi are available but during the peak hours they can be difficult to find or crowded. It is always possible to take a “limousine” or executive car service but these can be a bit more expensive. We are happy to assist you with the best ground transport solution for you / your company if you send us the details.

Feedback from 2018's participants

Silentia’s stand at The Innovation Pavilion by Sweden has had a steady stream of visitors and highly relevant interest during Arab Health. The timing has been excellent and Global Pharma Consulting’s networks and local knowledge have been integral to the success of our MENA strategy as we explore this territory further.

Dag Göranson, Managing Director, Silentia

We participated in Global Pharma Consulting’s pavilion at Arab Health in 2017 and the overall event and support was fantastic, so we wanted to continue with our MENA strategy by being involved in The Innovation Pavilion by Sweden again. As a biotech company manufacturing and distributing immunoassay kits, this is a specific niche within the healthcare sector and Global Pharma Consulting has been able to assist us in streamlining the process of reaching the most relevant channels. We have a global distribution network but Global Pharma Consulting’s expertise and local networks when it comes to this market in the MENA region really has been of immense value.

Marianne Alksnis, Global Export Manager, Mercodia

For us, representing EKN, the Swedish Export Credit Agency, it has been such a fantastic experience to interact with innovators and consultants servicing the Swedish Life Science industry – one of Sweden’s biggest exports. The working relationships started at The Innovation Pavilion by Sweden will continue to evolve and EKN is pleased to be able to support the pavilion’s objectives as well as Global Pharma Consulting’s passion for introducing Swedish innovation into foreign markets.

Jan Grigo, Senior Underwriter and Ellen Hoffner, Senior Underwriter, EKN


  • View more feedback from Arab Health 2018 here.
  • View photos from Arab Health 2018 here
  • Watch video interviews with 2018 participants here.

Arab Health 2018: a summary

4,176 exhibitors

66 exhibiting countries

84,493 total participants

We look forward to welcoming you to Dubai in January 2019.

All queries can be emailed to Global Pharma Consulting on or call us on +46 (0)8-4080-4880