On December 8th in Stockholm, Global Pharma Consulting (GPC) hosted members of the Swedish healthcare community in their offices to learn all they need to know about attending the biggest healthcare fair in MENA, Arab Health 2018.
The participants were welcomed with a Middle Eastern Julboard providing a taste of what is to come in Dubai as exhibitors in GPC’s The Innovation Pavilion by Sweden. This allowed time for networking and the afternoon activities included company introductions and learning about each one’s competence.
Paula Hassoon, Global Pharma Consulting CEO, and MENA region expert presented a recap of last year’s highly successful AngloNordic Pavilion at Arab Health 2017. Attendees learned why attending MENA’s largest and longest running health exhibition is crucial for Swedish companies who want to enter MENA and the GCC. Details were given for The Innovation Pavilion by Sweden, the first of it’s kind, and guidelines for preparing to exhibit.
For those who had never been to MENA or attended Arab Health, their questions were answered and advice given on everything from navigating the fair, traveling to Dubai and what to expect on the ground. For 4 hours GPC and several companies shared advice, good food, past experiences and looked forward to making The Innovation Pavilion by Sweden a success.