The Innovation Pavilion by Sweden

The Innovation Pavilion by Sweden is an annual initiative by Global Pharma Consulting at Arab Health. Showcasing Sweden’s world-class range of skills and innovation in the health care and Life Science sector, this unique B2B networking concept has been conceptualized for companies wanting to enter the MENA region and partner with consultants who understand what it takes to do business in this environment. Participants gain extensive exposure within a country-specific pavilion at Arab Health, the biggest healthcare exhibition in the MENA region.

Background to the concept

In 2017, Global Pharma Consulting was the first private consultancy to host a country-specific pavilion at Arab Health. The Anglo Nordic Pavilion was highly successful and facilitated a significant number of introductions for its participants which have led to many new Swedish / MENA collaborations. In 2018, the pavilion changed its name to The Innovation Pavilion by Sweden and doubled in size due to the high demand for space. Aside from the space, participants get access to great networking events and pre-arranged meetings with industry thought leaders. This, combined with attendance by Swedish and regional health officials, has seen The Innovation Pavilion by Sweden raise the standard for effective, relevant Swedish business networking in this region’s rapidly expanding Life Science sector.

Learn more about The Innovation Pavilion by Sweden

Brochure download: The Innovation Pavilion by Sweden_Invitation to participate

Brochure download: Visit our stand at Arab Health 2018 – The Innovation Pavilion by Sweden

Brochure download: Click here to download the full 40 page brochure with all participant details and welcome notes from VIPs and guests

The Innovation Pavilion by Sweden: 2018 participants
  • Bactiguard
  • Camanio Care
  • Care of Sweden
  • Cellevate
  • Galenica
  • IDUN Minerals
  • Innovative Health Sweden
  • Invest in Skåne
  • LifeClean
  • Medeon Science Park
  • Medow
  • Mercodia
  • Quickcool
  • Renapharma
  • Silentia
  • SIS (The Swedish Standards Institute)
  • SmiLe Incubator
  • Softpro Solutions
  • Space 360
The Innovation Pavilion by Sweden 2018: sectors represented
  • Infection prevention and disinfectants
  • Robotics and medical engineering development
  • Ulcer prevention and treatment
  • Pharmaceuticals development
  • Cosmetics
  • Dermatology
  • Treatments to counteract the effects of traditional medicine
  • Swedish Science Parks
  • Securing bracelets for IV tubes
  • High quality immunoassay kits
  • Brain and body temperature management
  • Smart-phone enabled medication dispensers
  • Hygienic privacy screens
  • Life Science business incubators
  • Export consultants
  • Swedish world-famous know-how in building quality registries
  • Sweden’s Standards Institute
  • Cross-cultural communications consultants and business promotion agencies
  • Life Science consultants for MENA and Nordic regions
VIPs and Guests of Honour

The high level support from government and authorities from Sweden, the UAE and other MENA countries event demonstrates the relevancy of the pavilion’s objectives.

  • Mr Niclas Jacobson, Dep. Director General, Swedish Ministry of Health
  • H.E. Mr Henrik Landerholm, Ambassador of Sweden to the UAE
  • H.E. Ms Ewa Polano, Ambassador of Sweden to the State of Qatar
  • Ms Vivianne Macdisi, Chairman, Swecare Foundation
  • Ms Maria Helling, CEO, Swecare Foundation
  • Ms Ewa Björling, Former Minister of Trade for Sweden
  • H.E Dr Maryam Matar, Chairperson, UAE Genetic Disease Association (GDA)
  • Mr Rasheed Al-Kaitoob
  • Mr Fredrik Bodin, Trade Commissioner to the UAE
  • Ahmed Ismail, Second Secretary, Embassy of Sweden, Cairo
Special visits

We were honoured by the high-level visits to The Innovation Pavilion by Sweden by key authorities, including

  • Dr Amin Alamiri, Assistant Undersecretary, Ministry of Health, UAE and his delegation
  • Hamid Ali Husain Al Hashemi, Director, ERM & Corporate Performance, Health Authority Abu Dhabi (HAAD) and his delegation
  • A delegation from Dubai Health Authority (DHA)
  • A delegation from The Medical Office, the Ministry of Presidential Affairs
  • A delegation from Saudi Food and Drug Authority (SFDA)

A warm thank you to all our guests of honour and visitors for taking time out of your busy schedules to add value to our initiative and for sharing your valuable insight into the region. It was such a pleasure to spend time with you all.

Workshops and seminars hosted at the pavilion

The workshops and seminars throughout the week gave participants a chance to discuss a range of topics relevant to entering the region and to interact with some of the government representatives and other authorities that can assist in many areas of Swedish / MENA growth strategies.

Business opportunities in Qatar seminar

Hosted by H.E. Ms. Polano and Mattias Nordfeldt, from the Swedish Embassy in Qatar

The internationalization of Swedish life science

Hosted by Ms Vivianne Macdisi from the Swecare Foundation and Mr Niclas Jacobson, Swedish Ministry of Health, moderated by Ms Maria Helling, Swecare Foundation

Financing Swedish export deals

Hosted by Jan Grigo and Ellen Hoffner of EKN, the Swedish Export and Credit Agency

Medtech / Pharma / Cosmetic product registrations in KSA

Hosted by senior consultants from Global Pharma Consulting

The impact of standardization on the export of Swedish Medtech/E health products

Hosted by Camilla Åberg and Dan Nilsson from SIS (the Swedish Standards Institute)

GCC / UAE registration policies: What Swedish companies need to know.

Hosted by senior consultants from Global Pharma Consulting

Participant feedback
Wrap up video
Participant feedback

Silentia’s stand at The Innovation Pavilion by Sweden has had a steady stream of visitors and highly relevant interest during Arab Health. The timing has been excellent and Global Pharma Consulting’s networks and local knowledge have been integral to the success of our MENA strategy as we explore this territory further.

Dag Göranson, Managing Director, Silentia


We’ve been exploring pharmaceutical regulation and registration in GCC countries with the support and expertise of Global Pharma Consulting. I like to think that Galenica’s foresight and innovation is a great example of just how far Swedish healthcare products can extend if one has the right resources and local knowledge, and Global Pharma Consulting has helped us tell that story and grow out footprint.  The Innovation Pavilion by Sweden at Arab Health 2018 has been another impressive and bold initiative by Global Pharma Consulting.

Joakim Hindemith, Business Unit Director, Galenica


Global Pharma Consulting is knowledgeable about regulations in a complex industry where poorly chosen strategies can be costly and take an unnecessary amount of our most scarce resource – time, and well-chosen strategies can give high return on investment. The level of customer service at the The Innovation Pavilion by Sweden and Global Pharma Consulting’s understanding of the need to get bang for your bucks has been evident and impressive during Arab Health in Dubai and can only come from the personal high level of engagement that is present in the company. For Renapharma, a company with such a good understanding of the cultures in the MENA region and the ability to use the situation to advantage is an asset to our business.

Caroline Danielson, CEO, Renapharma


This is our second year with Global Pharma Consulting at Arab Health 2018. Last year the pavilion generated so many networking opportunities that there was no doubt about the value of participating again this year. Our disinfectant products are on track to lead the global sector and having aligned ourselves with the know-how of Global Pharma Consulting, our network is growing all the time. The Innovation Pavilion by Sweden has been a really interesting concept and the innovation theme fits perfectly with the LifeClean brand story.

Thomas Loow, CEO, LifeClean

Which elements of the Pavilion did you love? 

  • The information desks. Fantastic service and support. This really adds value to us exhibitors.
  • The dedicated staff did a great job!
  • Excellent pre-event communication. Also very good coverage in media and social media during event.

General comments

  • Vi är eniga om att mässan var otroligt bra arrangerat av er. Ni var verkligen duktiga på att engagera rätt folk och drar uppmärksamhet till paviljongen. Event dagtid, kvällstid och setup var mycket bra arrangerat och era två receptioner med otroligt kompetent personal, mötesummen samt mingle area gjorde hela skillnaden.
  • Thousands, millions thanks! You are so professional, driven, competent, business minded and super! Looking forward to cooperating with you during the year.  Is it possible to already sign up for the great Innovation Pavilion By Sweden platform for Arab Health 2019?
  • Even if it’s too early for us to exhibit we would like to use the Innovation Pavilion by Sweden as a base for our Arab Health 2019 participation and gain advantages from your excellent marketing channels.
  • Congratulation to a great event. So well organized!
  • Well organized. You have a great team!