The Innovation Pavilion by Sweden, hosted by Global Pharma Consulting at Arab Health

Visibility among global healthcare decision makers

Workshops, seminars and exclusive social events 

Interact with Ministers and other high-level thought leaders from the sector

Showcasing Sweden’s world-class range of skills and innovation in the health care and Life Science sector, this unique B2B networking concept has been conceptualized for companies wanting to enter the MENA region and partner with consultants who understand what it takes to do business in this environment.

With a four-day programme tailor-made by Global Pharma Consulting, packed with extra meetings, workshops, seminars and socials, the participants gain invaluable exposure within a country-specific pavilion at Arab Health, the biggest healthcare exhibition in the MENA region.

The Innovation Pavilion by Sweden will not be a feature at Arab Health 2023 but Global Pharma Consulting is offering tailored delegation opportunities for individual companies. Chat to us, share your business goals in the MENA region and use our expertise and experience at Arab Health to reach thought leaders and companies at this valuable life science and healthcare event.

Dubai, 30 Jan to 2 Feb 2023



In 2017, Global Pharma Consulting was the first private consultancy to host a country-specific pavilion at Arab Health which was  highly successful and facilitated a significant number of introductions for its participants which have led to many new Swedish / MENA collaborations. In 2018, 2019 and 2020 the pavilion space has grown. Each year the bar has been raised. Now with four successful  events behind us, all attended by Swedish and regional health officials,  The Innovation Pavilion by Sweden has grown from strength to strength and is one of the most anticipated and respected networking events on the Swedish Life Science calendar.

Participants gain extensive exposure within a country-specific pavilion at Arab Health, the biggest healthcare exhibition in the MENA region. If you are serious about meeting the real decision makers from the GCC countries, your participation in The Innovation Pavilion by Sweden will be one of the most strategic moves you will make as part of your business strategy.

Each year we welcome VIPs, guests of honour and friends from the UAE and Sweden. This high-level support from government and authorities from Sweden, the UAE and other MENA countries event coupled with private sector support demonstrates the relevancy of what we strive to achieve at Arab Health for Sweden. Our thanks to those who have spent time with and added further value to our annual programme. 

  • Mr Niclas Jacobson, Dep. Director General, Swedish Ministry of Health
  • H.E. Mr Henrik Landerholm, Ambassador of Sweden to the UAE
  • H.E. Ms Ewa Polano, Ambassador of Sweden to the State of Qatar
  • Ms Vivianne Macdisi, Chairman, Swecare Foundation
  • H.E Dr Maryam Matar, Chairperson, UAE Genetic Disease Association (GDA)
  • Mr Rasheed Al-Kaitoob
  • Mr Fredrik Bodin, Trade Commissioner to the UAE
  • Ahmed Ismail, Second Secretary, Embassy of Sweden, Cairo
  • Dr Amin Alamiri, Assistant Undersecretary, Ministry of Health, UAE and his delegation
  • Hamid Ali Husain Al Hashemi, Director, ERM & Corporate Performance, Health Authority Abu Dhabi (HAAD) and his delegation
  • Dubai Health Authority (DHA)
  • Ms Maria Helling, CEO, Swecare Foundation
  • Ms Ewa Björling, Former Minister of Trade for Sweden
  • Saudi Food and Drug Authority (SFDA)

As part of the programme during the week, participants are invited to a series of seminars and workshops on the issues faced in the sector.

Previous workshops include:

  • Business opportunities in Qatar seminar
  • The internationalization of Swedish life science
  • Financing Swedish export deals
  • Medtech / Pharma / Cosmetic product registrations in KSA
  • GCC / UAE registration policies: What Swedish companies need to know
  • The impact of standardization on the export of Swedish Medtech/E health products

Highlights from The Innovation Pavilion by Sweden at Arab Health

Ali Shakir, Diaverum

Marcus Nilsson, Anders Hoffman, EKN

Anna Söderlund, Calmark AB

Dag Göranson, Silentia AB

Lina Boreson, SMILE Incubator

Fredrik Radencrantz, QuickCool